Hoka Black Friday Deals: Where to Find the Best Shoe Savings

Hoka and Brooks have built their reputations on cushioning, comfort, and support, which is why their shoes cost what they do. Black Friday and Cyber Monday deals are already rolling out, so the real question is which brand's sale is worth your money. If you're comparing Hoka and Brooks, the answer depends less on the brands and more on where you buy.

The brands' own sites will discount their shoes, so you won't be shut out. But the deepest cuts I found weren't on Hoka's or Brooks's sites. They were on third-party retailers like Zappos and Amazon. That's not a fluke. Year-end sneaker sales tend to land just before new-year releases, and retailers are clearing shelves to make room for fresh stock. Once the sizes you want are gone, they're usually gone for good, so waiting is the riskier move. If you're only going to shop one brand this season, I'd start with Hoka.

Best Hoka Black Friday Sales

If you want discounts on Hoka's full lineup, sign up for its member program first. Hoka members get 20% off their entire cart on Black Friday and Cyber Monday. Registration is free, so there's little reason to skip it if you're planning a purchase.

The catch is timing. Popular styles are already discounted and moving fast. When I checked Hoka's sale page for my own favorite, the Bondi 9, it was down to a single size 4. Other colorways may get marked down later in the month, but that's a gamble. If you can't afford to wait and risk coming up empty, the next stop is Zappos, where I found the steepest early deals.

My top pick is the Arahi 8, which is currently 35% off, a rare markdown for this shoe. The list price is $150, and the sale price is $97. It's Hoka's best stability shoe for plantar fasciitis, and it has earned the American Podiatric Medical Association (APMA) Seal of Approval for foot health. It works for both walking and running, which is more versatility than most stability shoes offer.

Our editor Jordan Levy was impressed too. In her review, she called the shoe "supportive, stable, cushioned, breathable, and stylish." That's a lot of praise for a shoe that's now $53 cheaper. If you've been eyeing a stability shoe and your feet are sore, this is the deal I'd act on first.

The Clifton 10 is a season old and still hard to beat

The Clifton 11 is the shoe Hoka wants you to buy this year. The Clifton 10 is the one your wallet will like more. It's a season behind, but it carries much of the same cushioning and performance reputation, and for most runners that matters more than the model number. At $108, down from $155, the 30 percent markdown spans ten colorways. Hoka's own site is unlikely to undercut it. If you want a highly cushioned walking shoe, this is the pair I'd add to cart first.

Hoka Clifton 10 at Zappos, now $108.

Levy is also a fan. She's called the Clifton 10 her "go-to shoes for running on any terrain," and she points to two things: the rocker outsole, which helps keep your pace up, and a breathable upper that won't turn a long session into a swampy one. Those are the features that matter when you're deciding between this and a pricier newer model.

More Black Friday Hoka deals

The Bondi 9 is the sale's other standout, and the discount is the smaller of the two. At Amazon it sits at $140 with an On Sale badge and 18 percent off. That's a decent cut on a cushioned trainer, but it doesn't reach the Clifton's markdown. Check the price history before you click. Sale badges are easy to make look bigger than they are.